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IN 1919, A GROUP OF INVESTORS HEADED BY ERNEST WOODRUFF AND W.C. BRADLEY PURCHASED THE COCA-COLA COMPANY FOR $25 MILLION. FOUR YEARS LATER, 33-YEAR-OLD ROBERT WINSHIP WOODRUFF, ERNEST WOODRUFF'S SON, WAS ELECTED PRESIDENT OF THE COMPANY, BEGINNING MORE THAN SIX DECADES OF ACTIVE LEADERSHIP IN THE BUSINESS.
THE NEW PRESIDENT PUT UNCOMMON EMPHASIS ON PRODUCT QUALITY. HE INITIATED A "QUALITY DRINK" CAMPAIGN TO ASSIST FOUNTAIN OUTLETS IN AGGRESSIVELY SELLING AND CORRECTLY SERVING COCA-COLA, AND ESTABLISHED QUALITY STANDARDS FOR EVERY PHASE OF THE BOTTLING OPERATION. IN FACT, MR. WOODRUFF'S BELIEF IN THE VAST POTENTIAL FOR THE BOTTLE BUSINESS TOOK THE COCA-COLA BUSINESS TO UNRIVALED HEIGHTS OF COMMERCIAL SUCCESS.
MERCHANDISING CONCEPTS ACCEPTED AS COMMONPLACE TODAY WERE CONSIDERED REVOLUTIONARY WHEN MR. WOODRUFF INTRODUCED THEM. AMONG THE MANY CONCEPTS THE COMPANY PIONEERED ARE THE INNOVATIVE AND CONVENIENT SIX-BOTTLE CARTON IN THE EARLY 1920'S; THE METAL OPEN-TOP COOLER, WHICH STARTING IN 1929, PUT ICE-COLD COCA-COLA INTO COUNTLESS RETAIL OUTLETS; THE DISTINCTIVE FOUNTAIN GLASS, ADOPTED AS STANDARD IN 1929, WHICH ARE STILL USED AT MANY SODA FOUNTAINS TODAY AND SERVE AS VISIBLE PROOF OF THE TIMELESS POPULARITY OF COCA-COLA; AND AUTOMATIC FOUNTAIN DISPENSERS, INTRODUCED AT THE 1933 WORLD'S FAIR.
TODAY, MODERN FOUNTAIN TECHNOLOGY CONTINUES TO DISPENSE COMPANY PRODUCTS FASTER AND BETTER THAN EVER BEFORE.
THE HISTORY OF COCA-COLA
PART 3 OF 7, COURTESY OF THE CHRONICLES OF COCA-COLA -
"COCA-COLA REFRESHING RECIPES - ENJOY THE FAVORITE FOODS WITH THE GREAT TASTE OF COCA-COLA" BOOK
TYPED BY:
DEBBIE KIM KENNEDY
I AM THE YOUNGEST BIO-CHILD OF THE U.S. PRESIDENT JOHN F KENNEDY
12/26/2021
ANOTHER LOOK AT AMERICAN HISTORY -
OF ONE OF OUR MOST FAMOUS SOFT DRINKS CREATED.
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