FROM THE LATE 1940'S TO THE 1970'S, THE UNITED STATES, LIKE MOST OF THE WORLD, CHANGED AT AN UNPRECEDENTED PACE. WORLD ARE II HAD RECAST THE WORLD, AND THE COMPANY FACED A NEW, MORE COMPLEX GLOBAL MARKETPLACE.
NEW PACKAGING WAS INTRODUCED. THE 10-, 12-, AND 26 - OUNCE KING-SIZE BOTTLES DEBUTED IN 1955 AND WERE IMMEDIATELY SUCCESSFUL. METAL CANS, FIRST DEVELOPED FOR ARMED FORCES OVERSEAS, WERE AVAILABLE ON U.S. MARKET SHELVES BY 1960. AFTER YEARS OF RESEARCH INTO PLASTIC SOFT-DRINK BOTTLES, THE COMPANY INTRODUCED PET (POLYETHYLENE TEREPHTHALATE) PACKAGING IN 1977 IN THE 2-LITER SIZE.
IT'S THE REAL THING!
THROUGH THE YEARS, JINGLES AND SLOGANS HAVE SET THE PACE FOR COCA-COLA ADVERTISING. ONE OF THE WORLD'S MOST FAMOUS ADVERTISING SLOGANS, "THE PAUSE THAT REFRESHES," FIRST APPEARED IN "THE SATURDAY EVENING POST" IN 1929, FOLLOWED BY "IT'S THE REFRESHING THING TO DO" IN 1936 AND 1944'S "GLOBAL HIGH SIGN." MANY MORE MEMORABLE SLOGANS FOLLOWED, INCLUDING "THINGS GO BETTER WITH COKE" IN 1963. "IT'S THE REAL THING," FIRST USED IN 1942, WAS REVIVED IN 1969 TO SUPPORT A NEW, TREMENDOUSLY SUCCESSFUL MERCHANDISING CAMPAIGN.
FINE ILLUSTRATIONS BY TOP ARTISTS INCLUDING NORMAN ROCKWELL WERE FEATURED IN COLORFUL ADS THAT PROJECTED THE PRODUCT'S IMAGE IN LEADING MAGAZINES. NOTED ARTIST HADDON SUNDBLOM'S POPULAR SANTA CLAUS "PORTRAITS," WHICH BEGAN IN THE 1930'S, CONTINUED AS HOLIDAY ADS UNTIL THE EARLY 1960'S.
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COURTESY OF THE HISTORY OF COCA-COLA, IN THE BOOK "COCA-COLA" REFRESHING RECIPES - ENJOY YOUR FAVORITE FOODS WITH THE GREAT TASTE OF COCA-COLA.
PART 5 OF 7.
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DEBBIE KIM KENNEDY
1/1/2022
HOPE ALL HAD A "HAPPY NEW YEAR " - "TO START OF 2022" - CELEBRATION.
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