I'D LIKE TO BUY THE WORLD A COKE...
THE DEEP EMOTIONAL BOND BETWEEN COCA-COLA AND ITS CONSUMERS GREW EVEN MORE POWERFUL AND MORE GLOBAL. IN 1971, YOUNG PEOPLE FROM AROUND THE WORLD GATHERED ON A HILLTOP IN ITALY TO SING "I'D LIKE TO BUY THE WORLD A COKE," WHICH OFFERED A COUNTERPOINT TO TURBULENT TIMES. ADVERTISING HAS CONTINUED THE TRADITION OF PRESENTING COCA-COLA AS ONE OF LIFE'S SIMPLE PLEASURES, DISTINCTIVE AND ACCEPTABLE ANYWHERE, EXEMPLIFIED BY "HAVE A COKE AND A SMILE," MADE MEMORABLE BY THE HEART-WARMING CONNECTION BETWEEN PITTSBURGH STEELERS TACKLE "MEAN" JOE GREENE AND AN AWESTRUCK YOUNG FAN.
TYPED BY:
DEBBIE KIM KENNEDY
A.K.A. BOUVIER, GUFFEY, GARNER, COLVER, HICKS
1/4/2022
THE HISTORY OF COCA-COLA - PART 6 OF 7 - "COCA-COLA REFRESHING RECIPES - ENJOY YOUR FAVORITE FOODS WITH THE GREAT TASTE OF COCA-COLA" BOOK
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